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Our thoughts + industry insights

The impending “cookie-pocalypse”

Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know...

Analytics as an art form

For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is...

Asking the tough questions

Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the...
It was inevitable

It was inevitable

Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...

Hitting it out of the park

Hitting it out of the park

Marketing is a team sport Cheryl Moscato, SSDM’s new senior client experience manager, has been involved with sports her entire life, including softball since age four, playing at the Canadian national softball level, pitching and fielding third base. It’s...

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